Epic Deals: Scaling Trust in South Africa's Tech Market

How intelligent automation helped South Africa's leading pre-owned tech marketplace compete with teams twice their size while maintaining the personal touch.

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The Results at a Glance

Real automation delivers real results. Here's how we transformed Epic Deals' operations from stretched thin to scaling smart.

15,000+

Messages/Month

99.9%

Response Reliability

10,000+

Products Tracked

AI recommends live products from their website in real-time.

24/7

Always Online

99.9% response reliability around the clock.

The Challenge

Growing Pains in a High-Trust Business

Epic Deals transformed South Africa's fragmented used tech market into a trusted ecosystem. But rapid growth threatened what made them special.

Volume vs. Quality

With 10,000+ devices in inventory and thousands of customer inquiries monthly, maintaining personalized service became increasingly difficult.

24/7 Expectations

Customers expected instant responses about pricing, device conditions, and trade-in values—at all hours.

Limited Team Size

With 29 employees managing retail, B2B operations, and technical repairs, human bandwidth was maxed out.

Trust-Based Business Model

In a market scarred by scams, every interaction had to reinforce reliability—manual errors or delays could damage reputation.

The Solution

Intelligent Automation That Enhances Humanity

We built a custom AI-powered system that handles routine inquiries while preserving Epic Deals' signature personal touch.

AI-Powered Customer Service

A custom chatbot handles product specifications, pricing inquiries, grading explanations, and shipping details—delivering instant, accurate responses 24/7. It even recommends live products directly from their website, helping customers find exactly what they need.

Seamless Escalation

The AI handles 95%+ of inquiries autonomously. For complex cases requiring human judgment, it seamlessly transfers to team members with full context preserved—no customer ever has to repeat themselves.

The Result: Up to 15,000 monthly messages handled with zero handoff queue, empowering the team to focus on high-value customer interactions.

The Impact

Measurable Results That Matter

Automation didn't just save time—it transformed how Epic Deals operates and scales.

15,000+

Monthly Messages

Handled seamlessly at peak volumes

99.9%

Response Reliability

Consistent, accurate answers every time

10,000+

Live Products

Recommended in real-time from their store

Team Efficiency

Competing with teams twice their size

1000s

Hours Saved

Redirected to customer delight

Handoff Queue

AI handles 95%+ autonomously

"Automation allowed us to compete with teams twice our size. Normal work just disappeared, and we could focus on what matters—getting every device right and delighting our customers."

Brad Eyre

Founder & CEO, Epic Deals

Key Outcomes

Beyond Cost Savings

The transformation touched every part of the business. From customer service to operations, automation created infrastructure for unlimited growth.

Epic Deals didn't just save money—they gained the capacity to pursue aggressive expansion and M&A strategies while maintaining the quality that built their reputation.

What We Achieved:

Scaled customer support by 23% month-over-month without adding headcount
Eliminated manual data entry and repetitive administrative tasks
Maintained the personal touch that defines the Epic Deals brand
Created infrastructure to support aggressive expansion and M&A strategy
Achieved 99.9%+ system reliability with minimal error rates
Delivered ROI within the first month of implementation

Ready to Scale Without Losing Your Soul?

See how intelligent automation can help your business compete with companies twice your size—while keeping what makes you special.

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